Past engagements: from multi-year embedded roles to focused audits and improvement projects.
Marketing Cloud Account Engagement (Pardot) Consultant | Semantix
Supported the Pardot implementation and onboarded users. Set up lead grading, scoring, and the full lead management process.
Marketing Operations | Billogram
Improved the SFDC + MCAE setup, introduced clear naming conventions and processes, and supported campaign execution and reporting.
HubSpot Consultant | B2B Online
Cleaned up and structured the HubSpot instance, defined naming conventions, and onboarded users onto clear processes.
Marketing Operations | Tacton
Improved the SFDC + MCAE system setup, defined lead scoring and segmentation, and supported ongoing campaign execution and reporting.
Marketo Audit | Avrios
Audited the Marketo instance and processes, and identified opportunities for data normalization and system improvement.
Marketing Automation | Cliniclowns
Normalized and segmented the database, defined personas, and built ongoing nurture programs.
Conversational Marketing | Unit4
Improved the Drift conversational marketing setup for lead generation purposes.
Marketing Automation | Salta Group
Analyzed the tech stack, improved the data model, defined segmentation, and built ongoing nurture programs.
Marketing Operations | GlobalRelay
Improved the HubSpot setup and cleaned up the database.
GDPR Project | Datacolor
Analyzed and improved the consent management program for GDPR compliance.
Marketing Automation | Studyportals
Audited, improved, and documented B2B marketing processes, including marketing automation, lead assignment, and reporting. Coached team members to upskill them along the way.